# AI Content Brief Template

Plan an evidence-backed page before human or AI-assisted drafting by defining its audience, search intent, original value, sources, boundaries, and review owners.

## Usage note

Complete the evidence and originality sections before generating a draft. A brief should define what the page uniquely contributes, not merely repeat a target keyword.

## How to use this template

1. Define one audience situation and one primary search intent.
2. State the original value, evidence, or experience the page will contribute.
3. Plan sources and verification requirements before drafting.
4. Specify what AI may assist with and what requires human judgment.
5. Assign reviewers, success measures, and an update trigger.

## Blank template

### Project details

- **Working title:** [Enter a descriptive title]
- **Owner:** [Enter accountable owner]
- **Reviewer:** [Enter subject or editorial reviewer]
- **Target publication date:** [YYYY-MM-DD]
- **Content type:** [Guide / Research / Comparison / Help / Other]
- **Primary route:** [Enter proposed pathname]

### Audience and intent

- **Intended reader:** [Describe one audience situation]
- **Reader's current problem:** [State the immediate need]
- **Primary search intent:** [Informational / Navigational / Commercial]
- **Main question:** [Write one question]
- **Secondary questions:** [List supporting questions]
- **Desired next step:** [State a useful next action]
- **Page this must not duplicate:** [List route or write None]

### Unique value

- **Original example, data, or process:** [Describe the contribution]
- **Firsthand expertise available:** [Name the contributor or evidence]
- **Existing pages to improve or link:** [List internal routes]
- **Important unanswered question:** [State what current resources leave unclear]
- **Claims this page will not make:** [Define evidence boundaries]

### Evidence plan

- **Required primary sources:** [List documents or data]
- **Internal product or policy evidence:** [List first-party evidence]
- **Time-sensitive facts:** [List facts and check dates]
- **Claims requiring qualification:** [List limitations]
- **Source owner:** [Enter name]
- **Fact-check deadline:** [YYYY-MM-DD]

### Proposed structure

- **H1:** [Write one page heading]
- **Opening answer:** [Summarize the direct answer]
- **H2 sections:** [List sections in reader order]
- **Required example:** [Describe the example]
- **Required table or visual:** [Describe or write None]
- **FAQ questions:** [List three to five genuine questions]
- **Internal links:** [List relevant routes]
- **Call to action:** [State the appropriate next step]

### AI-use boundaries

- **AI may assist with:** [List bounded tasks]
- **AI must not decide:** [List expert or ethical judgments]
- **Information that must not be submitted:** [List sensitive inputs]
- **Required human verification:** [List checks and owner]
- **Disclosure:** [Needed / Not needed / Review]

### Success and maintenance

- **User outcome:** [Describe what success gives the reader]
- **Search Console query group:** [List the intended query family]
- **Engagement or conversion event:** [Choose a meaningful event]
- **First review date:** [YYYY-MM-DD]
- **Update trigger:** [Name the evidence or product change]
- **Responsible owner:** [Enter name or team]