# Brand Example Library

Collect approved writing samples and explain the voice principle, situation, audience need, constraints, and decision each example demonstrates.

## Usage note

Store examples only when the team may reuse them and the underlying facts remain appropriate. Remove personal or confidential material, label fictional demonstrations, and link to the governing principle. An example is evidence of one good decision in context, not a sentence pattern to copy mechanically.

## How to use this template

1. Identify a recurring writing decision and select a permitted, accurate sample that demonstrates it.
2. Record audience, situation, channel, source, constraints, and the governing voice principle.
3. Annotate the specific language and structural choices that make the example effective.
4. Add boundaries, a contrasting weak approach, localization notes, approval, and discoverable tags.
5. Publish the entry, observe how teams use it, and retire or revise it when its trigger occurs.

## Blank template

### Example identity

- **Entry ID:** [Durable identifier]
- **Situation:** [What happened?]
- **Audience need:** [What must the reader understand or do?]
- **Channel and format:** [Where it appears]
- **Source:** [Published link, approved draft, or fictional label]
- **Permission:** [Reuse and access status]
- **Product or policy version:** [If facts can change]
- **Owner:** [Brand or editorial role]

### Approved sample

- **Example text:** [Insert a short approved passage]
- **Voice principle:** [Rule demonstrated]
- **Tone choice:** [Why it suits this situation]
- **Annotation 1:** [Specific wording and effect]
- **Annotation 2:** [Order, evidence, or qualification]
- **Deliberate omission:** [What was kept out and why]
- **Use this when:** [Context]
- **Do not copy when:** [Boundary]

### Contrast and localization

- **Weak contrast:** [Invented unsuitable version]
- **Why it fails:** [Reader effect]
- **Localization intent:** [Meaning, formality, and priority]
- **Literal-translation risk:** [Idiom, humor, or structure]
- [ ] Names and facts remain current.
- [ ] The sample includes no unnecessary personal data.
- [ ] The note teaches a principle instead of cosmetic mimicry.

### Lifecycle

- **Tags:** [Situation, channel, audience, principle, language]
- **Approved by:** [Name or role]
- **Effective date:** [YYYY-MM-DD]
- **Review trigger:** [Policy, product, style, or feedback change]
- **Retirement note:** [Complete when obsolete]