# Content KPI Definition Sheet

Define a content metric's reader behavior, data source, population, calculation, owner, target, guardrails, reporting context, and limitations.

## Usage note

Choose a KPI because it represents a meaningful reader or program outcome. A number becomes actionable only when its definition, population, data limits, owner, and decision use are stable.

## How to use this template

1. Define the reader outcome and specific program decision the KPI supports.
2. Choose a behavior signal and classify it as outcome, diagnostic, operational, or context.
3. Specify the complete formula, population, source, period, exclusions, and data quality.
4. Set a baseline, target or learning threshold, guardrails, cadence, and decision owner.
5. Validate on known data, version the definition, and review changes in context.

## Blank template

### Outcome and decision

- **KPI name and ID:** [Enter]
- **Content type/program:** [Enter]
- **Reader outcome:** [Describe]
- **Program decision informed:** [Enter]
- **Metric type:** [Outcome / Diagnostic / Operational / Context]
- **Why this signal represents outcome:** [Explain]
- **Owner of decision:** [Name/role]

### Data contract

- **Event or value:** [Define]
- **Numerator:** [Enter]
- **Denominator:** [Enter]
- **Unit and formula:** [Enter]
- **Eligible population:** [Enter]
- **Exclusions and bot handling:** [Enter]
- **Time and attribution windows:** [Enter]
- **Segments:** [Enter]
- **Source, refresh, and timezone:** [Enter]

### Quality and target

- **Instrumentation owner:** [Enter]
- **Known gaps/consent limits:** [Describe]
- **Validation sample:** [Reference]
- **Baseline period/value:** [Enter]
- **Target or threshold and rationale:** [Enter]
- **Quality/risk guardrails:** [List]
- **External context to annotate:** [List]
- **Definition version/effective date:** [Enter]

### Reporting and decision

- **Review cadence:** [Enter]
- **Above-threshold action:** [Enter]
- **Below-threshold action:** [Enter]
- **Inconclusive/data-failure action:** [Enter]
- **Dashboard/report location:** [Enter]
- **Interpretation notes required:** [Enter]
- **Change approval process:** [Enter]
- **Next definition review:** [Date/owner]