# Executive Social Post Brief

Prepare an accountable executive post grounded in the leader's real experience, defensible perspective, evidence, voice, disclosure, and response plan.

## Usage note

Use this brief to turn a leader's genuine knowledge and decisions into a responsible post, not to manufacture a personal story or opinion for reach. The named executive must understand and approve the final message, material edits, disclosures, and expected responses. Verify claims and permissions independently. Never imitate private speech, invent firsthand experience, or conceal a commercial, employment, investment, or other material relationship.

## How to use this template

1. Interview the executive for a real decision, experience, evidence, unresolved question, audience purpose, and appropriate boundary.
2. Define the thesis, supporting material, counterpoint, limitations, credits, disclosure, and intended action without overstating authority.
3. Draft in the approved voice, marking writer-added interpretations, sensitive material, and every claim requiring verification.
4. Review facts, confidentiality, legal or policy needs, accessibility, media rights, final platform rendering, and the executive's informed approval.
5. Publish with reply ownership, monitoring, escalation, and a correction process that includes the executive and relevant subject owners.

## Blank template

### Firsthand foundation

- **Executive:** [Name and role]
- **Audience:** [Who needs this perspective]
- **Reader value:** [What they can understand or decide]
- **Real experience or decision:** [Specific event]
- **Executive's contribution:** [What only this speaker adds]
- **Interview date and recorder:** [Control record]
- **People or teams to credit:** [Names and approved form]
- **Topics outside scope:** [Confidential, personal, or unsupported]

### Message argument

- **Thesis:** [One defensible sentence]
- **Firsthand evidence:** [Observation or decision record]
- **External evidence:** [Source, owner, and date]
- **Counterargument:** [Strongest reasonable challenge]
- **Limitation or uncertainty:** [What is not established]
- **Organizational position:** [If different from personal interpretation]
- **Disclosure:** [Employment, partnership, investment, AI assistance, or another]
- **Desired action:** [Appropriate next step]

### Voice and draft

- **Voice traits:** [Observable characteristics]
- **Words or patterns to use:** [Authentic examples]
- **Words or claims to avoid:** [Reason]
- **Opening:** [Relevant, non-manipulative entry]
- **Draft body:** [Complete proposed post]
- **Writer-added ideas:** [Items requiring explicit approval]
- **Media and alternative text:** [Asset, rights, and description]
- **Link and destination:** [Continuity check]
- [ ] The executive can explain and defend every sentence.
- [ ] Credit is accurate and proportional.
- [ ] The post does not imply access, results, or certainty the evidence lacks.

### Approval and response

- **Fact reviewer:** [Name or role]
- **Sensitive-content reviewer:** [Legal, compliance, policy, or another]
- **Executive approval:** [Date and final version]
- **Publishing owner:** [Account access and schedule]
- **Likely questions:** [Themes]
- **Executive reply boundary:** [What they will answer]
- **Expert or support handoff:** [Route]
- **Correction owner:** [Role]
- **Review date:** [When evidence or context may expire]