# Keyword-to-Page Mapping

Assign relevant search demand to current or planned pages while preventing unnecessary duplication, vague ownership, and conflicting optimization work.

## Usage note

Use this worksheet after interpreting search intent, not as a mechanical export from a keyword tool. Map a cluster to the page best able to satisfy the reader's job. Keywords can inform language and coverage, but they do not justify awkward repetition, hidden text, doorway pages, or multiple thin URLs differentiated only by word order.

## How to use this template

1. Export and normalize the site's indexable URL inventory with purpose, page type, and canonical state.
2. Add intent-based query clusters, source, market, language, demand, and business relevance.
3. Assign each cluster to one best existing URL or a justified planned page.
4. Resolve conflicts through improvement, merge, redirect, reframing, or an explicit no-action decision.
5. Track implementation, internal links, validation, performance, and review ownership.

## Blank template

### Query assignment

- **Cluster ID:** [Stable identifier]
- **Representative queries:** [Natural examples]
- **Reader job:** [What the searcher needs]
- **Market and language:** [Scope]
- **Data source and period:** [Tool and dates]
- **Demand signal:** [Impressions, volume estimate, or qualitative evidence]
- **Primary URL:** [Existing or planned]
- **Page type and purpose:** [Tool, guide, help, landing, policy, other]
- **Why this page fits:** [Intent and value]
- **Secondary coverage:** [Relevant subquestions, not repetitions]

### Conflict and action

- **Competing URL:** [URL or None]
- **Overlap:** [Exact shared intent]
- **Useful distinct value:** [What should be preserved]
- **Primary-page rationale:** [Evidence]
- **Action:** [Improve, merge, redirect, reframe, deindex, create, or no action]
- **Internal-link changes:** [Source pages and anchor purpose]
- **Owner and due date:** [Name; YYYY-MM-DD]
- **Validation:** [Crawl, index, ranking, and user signal]

### Mapping checks

- [ ] URL variants are normalized before comparison.
- [ ] Assignments use intent clusters, not isolated exact phrases.
- [ ] Each materially identical intent has one primary owner.
- [ ] Planned pages have a distinct useful outcome.
- [ ] Technical canonical state matches the editorial decision.
- [ ] Existing value is preserved during consolidation.
- [ ] Keyword use remains natural and factually appropriate.
- [ ] Implementation and review status are tracked.