# Newsletter Issue Planner

Select a coherent newsletter theme, audience value, evidence, sections, links, editorial balance, disclosures, primary action, and production schedule.

## Usage note

Build the issue around one audience promise rather than a pile of available links. Verify every summary against its destination and label sponsorship, affiliate relationships, and source limitations clearly.

## How to use this template

1. Define subscriber relationship, segment, issue promise, theme, frequency, and consent basis.
2. Select sections and sources whose distinct jobs support that promise.
3. Verify summaries, links, rights, disclosures, balance, and primary action.
4. Assign production gates and test accessible responsive email and preference behavior.
5. Send the approved version and record audience outcomes and editorial lessons.

## Blank template

### Issue foundation

- **Issue ID and send date:** [Enter]
- **Subscriber relationship and segment:** [Enter]
- **Consent/message class:** [Enter]
- **Theme and one-sentence promise:** [Enter]
- **Why this issue now:** [Evidence]
- **Frequency expectation:** [Enter]
- **Primary reader outcome:** [Enter]
- **Editor and approver:** [Names]

### Section card

Duplicate for each section.

- **Section job:** [Lead / Explain / Curate / Resource / Community / Product]
- **Headline:** [Draft]
- **Source and destination:** [Enter]
- **Accurate summary:** [Write]
- **Why it fits the theme:** [Explain]
- **Evidence cutoff:** [Date]
- **Commercial or editorial relationship:** [Enter]
- **Required disclosure or limitation:** [Write]

### Issue structure

- **Opening:** [Orient to theme]
- **Section order and reason:** [Enter]
- **Primary action and destination:** [Enter]
- **Secondary utility links:** [List]
- **Subject and preview:** [Draft]
- **Sender and reply path:** [Enter]
- **Preferences and unsubscribe:** [Enter]
- **Source cutoff and production dates:** [Enter]

### QA and retrospective

- [ ] Every summary matches its opened destination.
- [ ] Links, tracking, rights, credits, and disclosures are correct.
- [ ] Images, alternatives, headings, plain text, dark mode, and mobile were checked.
- [ ] Subject, preview, sender, and issue body set consistent expectations.
- **Primary outcome and guardrails:** [Enter]
- **Reader replies or feedback:** [Enter]
- **Editorial lesson:** [Enter]
- **Next review owner:** [Enter]