# Notification Content Matrix

Decide each notification's trigger, audience, channel, urgency, timing, repetition, required content, action, privacy exposure, and opt-out behavior.

## Usage note

Send a notification only when interruption provides user value or fulfills a necessary obligation. Do not create artificial urgency, duplicate channels without purpose, or expose sensitive details on a lock screen.

## How to use this template

1. Inventory events and define the user need, consequence, urgency, and current-state source.
2. Decide whether to notify, then select channels, timing, batching, expiry, and suppression.
3. Draft privacy-aware content and an authenticated action that reflects live state.
4. Review consent, accessibility, localization, security, frequency, and cross-device cases.
5. Test event delivery and stale states, then monitor value, complaints, and opt-outs.

## Blank template

### Notification purpose

- **Notification ID and event:** [Enter]
- **Verified trigger source:** [Enter]
- **Recipient role and account state:** [Enter]
- **User need:** [Why is interruption useful?]
- **Consequence if missed:** [Enter]
- **Urgency and action window:** [Enter]
- **Type:** [Transactional / Security / Task / Reminder / Educational / Promotional]
- **Owner:** [Product/content]

### Channel and delivery

- **Channel:** [In product / Email / Push / SMS / Other]
- **Reason for channel:** [Enter]
- **Send timing and timezone:** [Enter]
- **Batching or digest rule:** [Enter]
- **Retry and delivery failure:** [Enter]
- **Maximum frequency:** [Enter]
- **Deduplication across channels:** [Enter]
- **Suppression after action:** [Enter]
- **Expiry:** [Enter]

### Content and action

- **Sender or product identity:** [Enter]
- **Message:** [What happened and why it matters]
- **Sensitive detail omitted:** [List]
- **Action label and destination:** [Enter]
- **Authentication and live-state check:** [Enter]
- **Alternative or dismiss behavior:** [Enter]
- **Consent or opt-out rule:** [Enter]
- **Variable fallback:** [Enter]

### QA and monitoring

- [ ] Stale, duplicate, delayed, and cross-device events were tested.
- [ ] Lock-screen and shared-device privacy were reviewed.
- [ ] Meaning does not rely only on sound, icon, color, or emoji.
- [ ] Long localization and timezone behavior were tested.
- [ ] Message stops after action or expiry.
- **Delivery and action signals:** [Enter]
- **Complaint/opt-out guardrail:** [Enter]
- **Review trigger and owner:** [Enter]