# Product Announcement Email Brief

Explain what changed, who benefits, availability, setup, limitations, user impact, support, message eligibility, and the most useful next action.

## Usage note

Announce only behavior available to the recipient under the stated plan, region, platform, role, and rollout. Segment or delay the message when access does not match the promise.

## How to use this template

1. Confirm the released change, prior behavior, audience need, eligibility, and rollout source.
2. Define accurate value, setup, plan, price, platform, limitations, and support information.
3. Specify send eligibility, consent, timing, suppression, sender, and cross-channel coordination.
4. Draft and verify claims, subject, preview, action, destination, screenshots, and localization.
5. Test ineligible and delayed states, publish, and monitor useful action and trust guardrails.

## Blank template

### Change and audience

- **Release and build reference:** [Enter]
- **Prior versus new behavior:** [Describe]
- **Change type:** [Feature / Beta / Improvement / Fix / Deprecation]
- **Recipient segment and task:** [Enter]
- **Evidence of relevance:** [Research/support/product]
- **Eligible plan, role, market, platform:** [Enter]
- **Rollout timing:** [Enter]
- **Recipients to suppress:** [List]

### Message facts

- **User value:** [State narrowly]
- **Setup or migration:** [Enter]
- **Permissions or data required:** [Enter]
- **Price or plan change:** [Enter or None]
- **Known limitations and issues:** [List]
- **Poor-fit case:** [Enter]
- **Evidence for material claims:** [References]
- **Release note and help:** [Verified destinations]

### Email plan

- **Message class and consent:** [Enter]
- **Send trigger and timing:** [Enter]
- **Subject and preview:** [Draft]
- **Opening:** [What changed and for whom]
- **Primary action and destination:** [Enter]
- **Sender, reply, support:** [Enter]
- **Preferences or unsubscribe:** [Enter]
- **Pause or rollback behavior:** [Enter]

### QA and measurement

- [ ] Recipient eligibility matches the announced availability.
- [ ] Subject and preview preserve scope and limitations.
- [ ] Links, deep link, authentication, and screenshots use the released build.
- [ ] Ineligible, already-used, changed-role, and late delivery were tested.
- [ ] Localization and responsive email were reviewed.
- **Primary outcome and guardrails:** [Enter]
- **Approved version/reviewers:** [Enter]
- **Update trigger:** [Rollout/issue/plan/feature]