# Product Claim Substantiation

Verify product feature, performance, compatibility, availability, pricing, security, and comparison claims against current, scoped, reproducible evidence.

## Usage note

Substantiate the exact claim in its final channel, audience, and conditions. This editorial worksheet does not determine which legal or regulatory rules apply; obtain qualified review where required.

## How to use this template

1. Capture the exact claim and its full visual, channel, audience, and product context.
2. Define every scope element, implied comparison, qualifier, and reasonable reader expectation.
3. Gather current product evidence or run a reproducible test that matches the promise.
4. Obtain product, editorial, and qualified legal, security, or privacy review as applicable.
5. Approve a controlled version, monitor changes, and expire or recheck the claim on trigger.

## Blank template

### Claim record

- **Claim ID and exact wording:** [Enter]
- **Channel, placement, and visual context:** [Enter]
- **Product, feature, plan, and version:** [Enter]
- **Audience and market:** [Enter]
- **Implied outcome:** [What could a reasonable reader expect?]
- **Claim type:** [Feature / Performance / Comparison / Price / Compatibility / Security / Other]
- **Qualifier and its placement:** [Enter]
- **Consequence if unsupported:** [Low / Medium / High]

### Evidence and test

- **Evidence source or test ID:** [Enter]
- **Owner and test date:** [Name, YYYY-MM-DD]
- **Environment and configuration:** [Enter]
- **Inputs, sample, and exclusions:** [Enter]
- **Metric and calculation:** [Enter]
- **Comparison baseline:** [Enter or Not applicable]
- **Results with denominator:** [Enter]
- **Reproduction steps:** [Enter]
- **Limitations and failed cases:** [Enter]
- **Independent confirmation:** [Enter or Not required]

### Scope and review checks

- [ ] Evidence tests the same product version, audience, and condition as the claim.
- [ ] “Best,” “fastest,” “all,” “always,” and other absolute language is justified or removed.
- [ ] Comparators are current and evaluated under equivalent conditions.
- [ ] Price, availability, and compatibility include necessary market or plan scope.
- [ ] Security, privacy, health, and regulated implications reached qualified reviewers.
- [ ] Footnotes and qualifiers are clear beside the claim.
- **Approved wording:** [Enter exact text]
- **Required attribution:** [Enter or None]
- **Reviewers and dates:** [Product, editorial, qualified review]

### Release and monitoring

- **Approved channels and locales:** [List]
- **Published URL or asset:** [Enter]
- **Publication version:** [Enter]
- **Live wording verified by:** [Name/date]
- **Evidence expiry:** [Date or trigger]
- **Monitoring owner:** [Name/team]
- **Change response:** [Pause / Qualify / Remove / Retest]