# SEO Content Brief

Plan intent coverage, credible evidence, original differentiation, page structure, internal links, search presentation, and a useful reader outcome.

## Usage note

Complete this brief after intent research and existing-content review. It should guide a writer toward a genuinely useful page, not prescribe copied competitor headings, a keyword density, or a word count chosen before the subject is understood. If the team lacks the expertise, evidence, experience, or product truth needed to satisfy the intent, do not commission the page yet.

## How to use this template

1. Confirm the intent cluster, primary reader job, page type, existing coverage, and canonical URL decision.
2. Define the page outcome, boundaries, differentiating contribution, and evidence requirements.
3. Build an outline around reader questions, decisions, examples, limitations, and practical next steps.
4. Plan natural terminology, internal links, media, metadata, accessibility, and appropriate structured data.
5. Assign subject, fact, editorial, SEO, and update review before drafting begins.

## Blank template

### Intent and purpose

- **Primary query cluster:** [Representative language]
- **Market and language:** [Scope]
- **Reader and situation:** [Who, when, and why]
- **Primary job:** [Learn, compare, complete, solve, navigate, or act]
- **Page type:** [Guide, tool, help, research, landing, or other]
- **Existing primary URL:** [URL or None]
- **Overlap decision:** [Improve, merge, reframe, or create]
- **Useful outcome:** [What the reader can do afterward]
- **Explicit exclusions:** [Related needs this page will not cover]

### Value and structure

- **Original contribution:** [Evidence, tool, workflow, example, or experience]
- **Claim requiring strongest evidence:** [Claim and source standard]
- **Expert reviewer:** [Role]
- **Opening answer:** [Direct orientation, not final prose]
- **Section 1 purpose:** [Reader question and value]
- **Section 2 purpose:** [Decision, process, or evidence]
- **Practical example:** [What it demonstrates]
- **Limitation or counterexample:** [Where advice changes]
- **Next step:** [Useful, proportionate action]

### Search and quality checks

- [ ] The page has one primary intent and a suitable format.
- [ ] Existing content was reviewed before commissioning.
- [ ] Original value is concrete and available.
- [ ] Material claims have planned sources and reviewers.
- [ ] Headings reflect reader questions rather than copied result pages.
- [ ] Links help readers continue a distinct task.
- [ ] Metadata and schema match visible content.
- [ ] Volatile facts have owners and update triggers.