# Social Campaign Brief

Define one campaign outcome, audience situation, evidence, channel role, creative system, accessibility, moderation, approvals, measurement, and aftercare.

## Usage note

Use this brief for one bounded campaign and define the role of each channel before creating posts. Follow platform rules, consent, rights, disclosure, privacy, accessibility, and moderation requirements. Audience attention is not permission to exaggerate evidence, provoke harassment, or publish content without an accountable owner.

## How to use this template

1. Define the audience situation, one meaningful campaign outcome, exclusions, and evidence.
2. Assemble the canonical claims, sources, rights, disclosures, limits, creative concept, and action.
3. Assign each platform a distinct role and adapt format, accessibility, timing, and localization without factual drift.
4. Plan approval, publishing, moderation, response, correction, escalation, and post-campaign ownership.
5. Test assets and links, launch with monitoring, and report outcomes and harms against pre-agreed measures.

## Blank template

### Campaign foundation

- **Campaign name:** [Internal identifier]
- **Audience and situation:** [Who, when, and why]
- **Research evidence:** [Source and date]
- **Meaningful outcome:** [Understanding, task, or suitable decision]
- **Campaign boundary:** [What is not included]
- **Non-action choice:** [What an audience member may reasonably do]
- **Campaign owner:** [Accountable role]
- **Dates:** [Start, end, and time zones]

### Source and creative system

- **Core message:** [One verified statement]
- **Material claims:** [Claim-source-owner list]
- **Limitations:** [Conditions that remain visible]
- **Creative concept:** [How the idea expresses the message]
- **Canonical asset:** [Source file]
- **Rights and credits:** [Permission records]
- **Disclosure:** [Sponsor, partnership, AI assistance, or another]
- **Primary action:** [Destination and purpose]

### Platform record

- **Platform and role:** [Discovery, explanation, discussion, update, or handoff]
- **Audience evidence:** [Why this channel]
- **Format:** [Post, video, carousel, live, or another]
- **Adapted message:** [Platform version]
- **Accessibility:** [Captions, alternatives, contrast, text, or another]
- **Timing and frequency:** [Reasoned schedule]
- **Approval level:** [Owner]
- [ ] Compressed wording preserves source meaning.
- [ ] Platform conventions do not hide a material condition.
- [ ] Every destination works without requiring the social post for context.

### Governance and measurement

- **Moderation policy:** [Link]
- **Response owner and hours:** [Coverage]
- **Escalation:** [Safety, legal, support, or incident path]
- **Correction method:** [Edit, reply, removal, or replacement]
- **Primary outcome measure:** [Connected to purpose]
- **Guardrails:** [Complaints, harm, opt-outs, accessibility, or support burden]
- **Aftercare:** [Post, reply, asset, and data owner]
- **Review date:** [YYYY-MM-DD]