# Stakeholder Message Map

Adapt one factual core message for stakeholders with different decisions, responsibilities, concerns, evidence needs, channels, and appropriate next steps.

## Usage note

Use one verified fact base and adapt emphasis, sequence, detail, and action to each stakeholder’s legitimate need. Do not tell incompatible stories to different groups or hide a material limitation from an audience affected by it. Sensitive, legal, employee, investor, or crisis communications may require qualified review beyond this worksheet.

## How to use this template

1. Create a verified core fact set with claim owners, unknowns, material limitations, and one update location.
2. Identify stakeholders by their decision, responsibility, exposure, prior knowledge, and evidence needs.
3. Adapt emphasis and sequence while preserving the same facts, conditions, and uncertainties.
4. Assign channels, timing, delivery owners, response paths, accessibility, and approval for every stakeholder.
5. Test comprehension, monitor questions and drift, and update all variants from the canonical source.

## Blank template

### Core fact set

- **Topic or change:** [Plain factual description]
- **Why now:** [Verified trigger or rationale]
- **Effective date:** [YYYY-MM-DD and time zone if relevant]
- **People or services affected:** [Scope]
- **What is not changing:** [Useful boundary]
- **Known facts:** [Link evidence and owner]
- **Unknowns:** [Question, owner, and update date]
- **Material limitations:** [What must not be omitted]
- **Canonical update source:** [URL or repository]
- **Overall decision authority:** [Name or role]

### Stakeholder profile

- **Stakeholder group:** [Define by decision or responsibility]
- **Situation:** [When they receive the message]
- **Decision or action:** [What must they do?]
- **Prior knowledge:** [What can be assumed safely?]
- **Primary concern:** [Evidence-backed concern]
- **Consequence of confusion:** [Operational, personal, or trust impact]
- **Required evidence:** [Detail, source, demonstration, or contact]
- **Access needs:** [Language, format, disability, timing, privacy]

### Message hierarchy

- **Core statement:** [One accurate sentence]
- **Supporting point 1:** [Most important detail]
- **Supporting point 2:** [Next detail]
- **Evidence:** [Source or example]
- **Limitation or uncertainty:** [Visible condition]
- **Next action:** [Specific and appropriate]
- **Questions route:** [Where and when help is available]
- [ ] Wording remains compatible with messages for other stakeholders.
- [ ] The message does not imply an unsupported guarantee.
- [ ] Confidentiality changes detail, not the underlying truth.

### Delivery and monitoring

- **Channel and format:** [Email, meeting, page, letter, briefing, or another]
- **Delivery timing:** [Date and sequence]
- **Messenger:** [Trusted and authorized role]
- **Approver:** [Content and specialist roles]
- **Feedback capture:** [Questions, survey, support, or observation]
- **Correction path:** [How changes propagate]
- **Owner:** [Accountable communicator]
- **Review trigger:** [New fact, delay, complaint, or another event]