# Trust Signal Inventory

Document available proof signals and define what each one genuinely supports, who owns it, where it may appear, its conditions, and when it expires.

## Usage note

Treat every badge, quotation, number, logo, review, credential, and security statement as a claim. Record its actual scope and permission before placing it near a decision.

## How to use this template

1. Inventory every proof element currently used or proposed across decision surfaces.
2. Write the precise reader inference and compare it with source, scope, permission, and date.
3. Record necessary attribution, qualifiers, commercial relationships, and specialist review.
4. Match valid signals to real reader concerns and control their wording and placement.
5. Monitor expiry, consent, links, and changed scope, removing unsupported signals promptly.

## Blank template

### Signal record

- **Signal ID and type:** [Testimonial / Rating / Logo / Badge / Data / Credential / Policy / Other]
- **Exact asset or wording:** [Enter]
- **Original source:** [Reference]
- **Responsible owner:** [Name/team]
- **Reader inference:** [What might it imply?]
- **What evidence directly supports:** [State narrowly]
- **Scope and population:** [Enter]
- **Date, version, and expiry:** [Enter]

### Rights and evidence

- **Permission, consent, or license:** [Reference]
- **Required credit or wording:** [Enter]
- **Payment or incentive:** [Disclose or None]
- **Selection method:** [For testimonials/reviews/data]
- **Typicality limitation:** [Enter]
- **Credential or certification issuer and scope:** [Enter]
- **Qualified reviewer:** [Name/role/date]
- **Unknown or unresolved issue:** [Enter or None]

### Placement decision

- **Reader concern addressed:** [Identity / Evidence / Security / Support / Other]
- **Page and decision moment:** [Enter]
- **Proposed placement:** [Enter]
- **Required nearby qualifier:** [Write]
- **Permitted channel, locale, and audience:** [List]
- **Potential misleading inference:** [Describe]
- **Decision:** [Use / Revise / Restrict / Remove]
- **Approver:** [Name/date]

### Lifecycle checks

- [ ] Controlled source asset and approved wording are linked.
- [ ] Visible qualifiers remain legible and close to the claim.
- [ ] Logos, names, ratings, and links are current.
- [ ] No relationship is presented as an endorsement without evidence.
- [ ] Expired or withdrawn signals have a removal owner.
- **Published locations:** [List]
- **Monitoring trigger:** [Consent, certification, data, relationship, product]
- **Last verification:** [Name/date]