# Welcome Email Sequence Map

Sequence orientation, value, setup, education, support, frequency, and consent-aware messaging for new subscribers without duplicating product guidance.

## Usage note

Send only messages permitted by the recipient's relationship and consent. Stop, branch, or suppress emails when the recipient completes the task, changes preferences, unsubscribes, or becomes ineligible.

## How to use this template

1. Define entry event, relationship, consent, audience state, and first useful outcome.
2. Map distinct message jobs with triggers, timing, evidence, action, branch, and suppression.
3. Align email promises with current product, help, plan, support, and preference behavior.
4. Test delivery, links, completion on another channel, duplicate, bounce, and opt-out states.
5. Monitor outcome quality and trust and retire messages that no longer add value.

## Blank template

### Sequence foundation

- **Entry event and source:** [Enter]
- **Recipient relationship:** [Account / Subscriber / Invitee / Trial / Other]
- **Consent and message class:** [Enter]
- **Audience state:** [Describe]
- **First useful outcome:** [Enter]
- **Product onboarding already shown:** [Enter]
- **Sequence owner:** [Name/team]
- **Frequency and time-zone rule:** [Enter]

### Email card

Duplicate for each message.

- **Email number and job:** [Enter]
- **Trigger and delay:** [Enter]
- **Eligibility at send time:** [Enter]
- **Subject and preview purpose:** [Draft]
- **Essential content:** [List]
- **Primary action and destination:** [Enter]
- **Evidence or product source:** [Reference]
- **Suppression or branch:** [Completed / Inactive / Plan / Other]
- **Support and preference path:** [Enter]

### Sequence integrity

- [ ] Each email contributes a distinct user outcome.
- [ ] Transactional and marketing purposes are distinguished.
- [ ] Completion in product suppresses irrelevant reminders.
- [ ] Links use current authenticated or public destinations.
- [ ] Sender, reply, support, consent, and unsubscribe behavior are accurate.
- [ ] Sensitive account details are minimized.
- **Duplicate and late-event behavior:** [Enter]
- **Localization and accessibility notes:** [Enter]

### Measurement and maintenance

- **Primary sequence outcome:** [Define]
- **Message-level purpose signal:** [Define]
- **Guardrails:** [Complaint / Unsubscribe / Error / Support]
- **Qualitative feedback:** [Enter]
- **Tested paths:** [New / Complete / Ineligible / Closed / Bounce]
- **Approved version:** [Enter]
- **Review trigger:** [Product/consent/plan/task change]
- **Next review owner/date:** [Enter]